World Development Report 2004: Through the Lenses of Marketing of Education Service in India

 

World Development Report 2004: through the lenses of Marketing of Education Service in India 

Dr. Amalesh Bhowal,Professor, Department of Commerce, Assam University.

E-mail: amalesh_b1@rediffmail. com

 1. 1     Introduction:

Article 10, contained in the Declaration On The Responsibilities Of The Present Generation Towards Future Generations, mentions that  “The present generations should ensure the conditions of equitable, sustainable and universal socio-economic development of future generations… Education is an important instrument…”

There is a new looking at the world of education using the lenses of marketing. Evidence is the General Agreement on Trade in Services (GATS). It aimed at deregulating international markets in services, including education. Corollary: Education is a commodity too which can be traded; in other words, there…

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